Housing Trends in the Year 2035: Social and Digital

Entitlements towards landlords are about to change drastically in the coming 17 years, according to a study. Important factors: digitalization, smart homes and flexibility.

Well connected, be it socially or digitally: Tenant's demands become more diverse. (Source: pexels.com)

In the year 2035, tenants will prefer a smaller, but affordable flat within a cosy district. They want to be digitally connected and control their flat via smartphone app. This prognosis is part of the study “Wohntrends 2035” (living trends 2035) and has been developed by the institute InWis from Bochum and Analyse & Konzepte from Hamburg, while being released through the GdW, Federal Association of German Housing and Real Estate Enterprises.

Axel Gedaschko, president of the association, showcased the results about all the demands tenants have in the future, along with representatives of the institutes. What they found was that 44 percent of all respondents prefer to move into a small flat, while demanding good facilities in both technical and digital sense in return. Control options for heating, alarm and e-health, which smart home providers offer already, are increasingly wished for. Additionally, all organisational processes, from apartment search over choosing a tenant all through communicating with the landlord for problem cases within the flat should be achieved online. It’s noteworthy that, according to this study, people of all age groups wish for such a change: Whether it be students or senior citizens.

But not only the digital infrastructure shapes up to become an important factor for tenants. The factor “cosiness”, in the sense of a general well-being at the residence, will play an important role as well. With that, tenants of the future wish to be actively embedded in their neighbourhood. This should be achieved through shared experiences with the community, like activities and celebrations. Aside from social and digital aspects, work should be integrated into these neighbourhoods as well. The institutes predict that more and more home offices will show up, as well as so-called “co-working-spots”, where work could be outsourced to. Even if the actual implementation poses a big task and brings up several practical questions: The demand, especially for rented flats, won’t wind itself down in the future as well.

With “Wohntrends 2020” and “Wohntrends 2030”, a look in the future has been ventured already in 2008 and 2013 respectively. This time, the institutes asked 3.000 landlords and tenants between late March and late May of 2018. In order to cast a prediction, these results were eventually combined with scientific studies on the future.

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